To help you stand out with your poster design and achieve the desired results among your target group with your printed poster marketing, Chilliprinting has compiled a guide to color psychology. Your color choices set the mood for your printed poster and are a complex, yet very accessible tool for evoking a whole range of emotions in viewers. Through the use of different colors, you can direct the viewer’s eye, emphasize important aspects or information, and strongly or subtly influence the reaction of your audience.
Color is an integral part of your poster design.
